MyWave Announces Its Participation at SAPPHIRE NOW® to Showcase New Integration of Intelligent AI Personalization

ORLANDO, Fla.–(BUSINESS WIRE)–MyWave, a SAP partner, today announced that it will participate at
SAPPHIRE NOW®, an ASUG Annual Conference, being held May 7-9 in Orlando,
Florida in booth 9.8. MyWave is also delighted to announce it has become
an SAP PartnerEdge Build Partner and has integrated its Intelligent AI
Personalization capabilities using SAP Cloud Platform.

MyWave is an advanced AI technology that delivers intelligent
personalization by combining AI, personal data and proactive automation
to center every product or service on the customer. MyWave uses the
context of what the data knows about the person and user tasks to get
the right personalized outcome quickly and simply.

Using SAP Cloud Platform allows MyWave’s unique learning and contextual
brain-based data model to create a “segment of one” e-commerce and
shopping experience. The business case is built on MyWave’s capacity to
personalize customer preferences individually, which extends to their
home and personal ecosystem of business, friends and family.

MyWave remembers context and learns in real time, allowing for the
ability to cross sell and upsell based on preferences, desired
experience, outcome and what the person has just done. This provides
significant ROI with invaluable contextual data to maximize sales,
marketing, strategy and, ultimately, to positively impact the bottom

MyWave will be releasing further integrated solutions as part of its
2019 MyWave Intelligent Personalization and SAP Product roadmap. This
will bring contextual learning and intelligent outcomes to businesses
that use SAP solutions, further leveraging their investment in SAP.

MyWave demonstrates the power of the SAP Intelligent Enterprise with
MyWave’s AI Brain, an easy-to-use experience for creating contextual
intelligent personalization outcomes for customers and employees,” says
MyWave CEO Geraldine McBride.

”MyWave recently closed a strongly oversubscribed pre-IPO fund raising
effort and we are delighted to now also become an SAP PartnerEdge Build
Partner,“ says Ms McBride. “We are one of the first companies globally
to leverage SAP Cloud Platform to integrate MyWave’s AI capabilities
into SAP Commerce Cloud. The MyWave solution can be deployed rapidly,
delivering rapidly measurable results and ROI in just weeks.”

About MyWave: MyWave delivers Intelligent Personalization by
powerfully combining AI, personal data and proactive automation to make
every product or service centred on the customer. It uses the context of
what the data knows about you, what you have done before to get the
right personalized outcome quickly and simply.

SAP, SAPPHIRE NOW, and other SAP products and services mentioned herein
as well as their respective logos are trademarks or registered
trademarks of SAP SE (or an SAP affiliate company) in Germany and other
countries. See
for additional trademark information and notices. All other product and
service names mentioned are the trademarks of their respective companies.


Melissa Hamilton
Media and Capital Partners
Mobile: +61 417
750 274 Email:

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